Giant started in 1972 with one goal: Create a better cycling experience for people around the world.
The founders of Giant were craftsmen and engineers. They understood their strengths. So to make cycling more enjoyable and accessible to people around the world, they did what they knew best. They set out to improve the cycling experience by following three guiding principles: craftsmanship, innovation and inspiration.
Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives. We support that choice. We think it makes the world a better place.